Overview
Objective
The main objective for this project update the visual design for the homepage so it clearly defines the benefits of faces2hire and the main objective for a user...to build a profile.
Thoughts & Feelings
There was a lot of pressure on me being the only ux designer in the company. I had to design, educate, and be a representative for the user all while developing a design plan to implement going forward.
Teamed up with a developer I was excited to take on the challenge and build something great.
My Role
Lead designer
Tools
Sketch, Invision, Zepplin, Otter
Sprint
1 Month
Team
1 designer, 1 developer, 1 stakeholder
Tampa, Florida
About The Company
faces2hire is a privately funded start-up based out of Tampa, Florida. They've developed a job seeking platform that allows users to create a 5 minute highlight video that will serve as in introduction to their profile.
The company aims to humanize the job seeking process and create an alternate way to represent yourself to employers. Users can search millions of job for free. Employers can also sign up and post jobs for free.
Another caveat to f2h is that they leverage applicant tracking software (ATS). This allows job seekers to be easily found by future employers
The Problem
faces2hire was allowing potential users to search for a job before they had even signed up and created a profile, taking away from faces2hire's growth. Once users had selected a company they wanted to apply for, they were hit with a modal that told them to create an account.
Because of this, users expectations were not met and caused the bounce rate to spike. The company needed to show sign ups and active users to receive another round of funding.
Additionally, their landing page didn't invoke trust. Most of the content was repeated unnecessarily and came across "salesy". The faces2hire website was also not mobile responsive.
The Solution
I created a landing page that clearly defines the benefits of faces2hire, what makes them different and the reasons to sign up to create a profile.
Tenets for this design
-
Invoke Trust
-
Make it easy
-
Tell a story
The Compeitors
Looking at other companies landing pages, I determined grouping, content, and navigation were important. I noticed that these pages weren't copy heavy and used it only when needed. These companies were minimalistic.
Career Builder
Dice
Glassdoor
Old Design
New Design
Before & After
Here's a sneak peak of the design before we do a full break down.
I combed over the copy and rewrote it to sound less salesy. I also made it a point to shorten the homepage significantly to avoid an "endless scrolling" feeling.
Homepage Improvements
1
Updated with new brand guidelines. New header with simple iconography.
2
Updated typeface and provided a short explanation on what makes them stand out.
3
Rounded buttons and provided improved facebook button
4
Introduced a stepped out sing up process
5
Broke down key benefits and added supporting iconography
6
Added a customer quote that told a story about his experience.
7
Included mission statement and talked about company values
8
Added ingress sign up point with clearer copy for Employers looking to learn more about posting jobs on F2H.
9
Improved readability of footer
1
2
3
4
5
6
7
8
9
Desktop View
Old Design
New Design
.png)