Perry DeNicola — Staff Product Designer & Design Leader
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Perry DeNicola
Open to Staff & Design Leadership roles

Designing complex products and intelligent workflows.

Staff-level product designer with 8 years across enterprise operations, AI-assisted workflows, and zero-to-one products — at The Home Depot, Chewy, and Plato.

View selected work ↓ LinkedIn ↗ Resume ↗ Command Creative ↗
Currently
Owner, Command Creative
Focus
Enterprise UX · AI workflows · Systems
Based
Saint Petersburg, FL
Designed for teams at
The Home Depot Bed Bath & Beyond Chewy Plato

Selected work

2019 — 2026
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Earlier work

Chewy · 2019 — 2021

What people say

Read full recommendations on LinkedIn ↗
“Perry is one of those rare designers managers dream of having on their team. … He even took it upon himself to help level up the skills of other designers on the team.”
Jeremy BirdJeremy BirdUX Leader, The Home Depot · Managed Perry directly
“He sees not just how a product should be built, but how it will be sold. That holistic view of product is rare, and more critical than ever in the AI era.”
Dillon AuxierDillon AuxierCo-Founder & CEO, Plato · Client
“He doesn't shy away from the difficult parts of a project or areas of ambiguity but will instead ask the right questions early to find the best solution.”
Elaine TorresElaine TorresUX Principal, The Home Depot · Senior to Perry

How I work & lead

Principles I design by, and how I bring teams along.

How I work

  1. Design the system, not the screenThe breakthroughs come from finding the reusable patterns beneath problems that look different on the surface.
  2. AI needs boundariesAutomation earns trust when people can see what the system knows, what it recommends, and when their judgment takes over.
  3. Enterprise UX is organizational designChanging a workflow changes how knowledge, expertise, and decisions move through a company. I design for both.
  4. Research to make decisionsContextual inquiry, workflow mapping, and workshops aimed at the decisions a team has to make next, not a report.

How I lead

  1. Mentoring designersFrom students to mid-level ICs, on craft, critique, and making the case for design.
  2. Building team ritualsIntroduced critique and workflow-mapping practices adopted across teams at The Home Depot.
  3. Aligning the organizationWorkshops that bring product, engineering, and operations to a shared decision.
  4. Design in the communityModerating design and product panels, and teaching workshops.
Currently · Since 2026

Command Creative

My independent design studio, helping early-stage startups and B2B teams turn complex products into clear, usable experiences.

I started Command Creative in 2026 to work directly with founders and product teams, and to design websites for small businesses. I lead engagements end to end (scoping, research, product strategy, and shipped design), often as the first or only designer.

Visit Command Creative ↗
Perry DeNicola

About

I started my career in software sales, where I became fascinated by what drives people to adopt software and keep using it. That curiosity turned into designing the products themselves.

Over 8+ years I’ve designed for The Home Depot, Chewy, Bed Bath & Beyond, and Plato. Outside of work I mentor students, moderate design panels, and spend as much time outdoors as I can.

Experience

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ToolsFigma & Figma Make, Claude, Claude Code & Claude Design, Framer, Vercel, Miro, Pendo, Qualtrics, Jira, Confluence, Notion, Loom, Google Workspace

Contact

Let's talk about what your team is building.

perry.denicola@gmail.com LinkedIn ↗ Resume ↗ Command Creative ↗